Full brand & site redesign for Mammoth Climate
What we did
Work
Overview
Mammoth Climate (formerly Carbon Neutral Club) approached Heyday with a significant challenge. Their business had shifted from direct-to-consumer sales to serving large enterprises with an evolved product, necessitating a name change and comprehensive rebranding effort.
Heyday spearheaded the rebranding process, introducing the bold new name, Mammoth Climate, and crafting a brand identity that authentically mirrored their evolving business while instilling confidence in their enterprise audience.
Heyday orchestrated an end-to-end rebranding journey, developing a unified brand identity including a new logo, typography, and colour scheme. We also designed and launched a brand-new website for Mammoth Climate, swiftly delivering its implementation in weeks.
Evolving Mammoth's brand
Heyday facilitated a comprehensive rebranding effort alongside Mammoth Climate's founders. Over four weeks, we worked to deeply understand the evolved vision of the business, identify key buyer personas, and pinpointed critical differentiators. This groundwork enabled Heyday to establish a bold and trustworthy new brand identity for Mammoth Climate.
Brand Activities
- Competitor audit and landscape analysis
- Brand inspiration and personality mapping
- Persona and buyer identification
- Brand identity and mood-boarding
- Color and typography exploration and selection
Improving the site’s UX
Once Mammoth Climate's brand kit was finalized, we envisioned a new website experience. This started with refining the information architecture and defining core user flows tailored to the company's updated buyer persona. We created high-fidelity designs to prominently showcase the new brand, incorporating motion design and video elements throughout the website.
Product & UX Activities
- Information Architecture, Site Mapping
- Wireframes of Core User Flows
- Rapid prototyping (UX)
- High Fidelity Designs
- User Interface Design (UI) and Brand Implementation
Full-Stack development
Mammoth Climate’s in-house development team was fully occupied with building the core infrastructure for their authenticated platform. Heyday’s technology team was brought in to deliver a full-stack and responsive experience using React and Strapi CMS. The end-result was a beautiful website that strongly exhibited the company’s rebrand initiative.
Full-stack technology implementation
- React Frontend and SPA Architecture improvements
- Strapi CMS authoring experience and GraphQL integration
- Fully Responsive web and mobile
- Hubspot integration for lead conversion
Heyday created a new brand identity and website for Mammoth Climate with outstanding quality, speed, and cost-effectiveness. In my experience working with other agencies, Heyday’s services are unmatched.