Brand refresh and site design for Wavy
What we did
Work
Overview
Wavy approached Heyday urgently seeking a brand and website refresh. Having recently evolved their platform and product offering, their current brand and site failed to effectively communicate the new direction with their customers.
Heyday embarked on an expedited 2-month engagement to revamp Wavy's brand, aligning it with their updated mission, and then brought this vision to fruition with a vastly improved user experience (UX) on their website.
Refreshing Wavy's brand
Prior to beginning UX work, Wavy sought a revitalization of their current brand. Heyday conducted stakeholder interviews and a landscape analysis to forge a fresh brand identity for Wavy, one that would more effectively communicate its new product offering and vision to its customers.
Brand Activities
- Stakeholder interviews
- Landscape analysis
- Persona identification
- Brand identity and mood-boarding
- Color and typography exploration and selection
Improving the site’s UX
Once Wavy’s new brand was solidified, the team transitioned to wireframing. Heyday restructured the Wavy’s site information architecture to optimize user experience and implemented core user flows aimed at improving conversion rates. Through rapid prototyping, high-fidelity designs were crafted, integrating UI elements strategically to showcase Wavy’s refreshed brand prominently.
Product & UX Activities
- Information Architecture, Site Mapping
- Wireframes of Core User Flows
- Rapid prototyping (UX)
- High Fidelity Designs
- User Interface Design (UI)
Heyday brought Wavy’s vision to life with a brand refresh and website redesign that truly captures who we are today versus when we started. Their process was collaborative, fun, and super organized. The final product blew us away! We couldn’t be happier with the results and feedback we've had from customers since.