Redefining peer-to-peer returns with Frate
What we did
Work
Overview
Frate approached Heyday with a unique problem. They had built the backend infrastructure to bring peer-to-peer returns to market - allowing customers to return purchased items to the next customer, as opposed to back to the warehouse. The end result? Significant cost savings for merchants, and reduced carbon emissions with each return.
Despite having a no-brainer solution, Frate was having difficulty attracting merchant customers, in large part due to an immature brand and web presence. Heyday was brought in to elevate Frate’s brand and digital presence through an end-to-end brand, UX, and technology engagement.
Elevating Frate’s brand
Before beginning digital work, Frate required an enhancement to their existing brand. Heyday conducted a thorough brand audit and landscape analysis to establish a new brand identity for Frate that would better resonate with the climate space, while also ensuring that Frate’s brand stood out from their competitors.
Brand Activities
- Competitor audit
- Landscape analysis
- Persona identification
- Brand identity and mood-boarding
- Color and typography exploration and selection
Improving the site’s UX
Once Frate’s new brand was established, the team moved on to wireframes. A new information architecture was established for the site, and core user flows to enhance conversion were established. High-fidelity designs were created via rapid prototyping, and UI elements were used to bring Frate’s brand to the forefront.
Product & UX Activities
- Information Architecture, Site Mapping
- Wireframes of Core User Flows
- Rapid prototyping (UX)
- High Fidelity Designs
- User Interface Design (UI)
Full-stack development
Frate's in-house development team was fully occupied with building the core infrastructure for their returns portal. Heyday’s technology team was brought in to deliver a full-stack and responsive experience using React and Strapi CMS. The end result was a website that received top scores across performance, accessibility, and SEO.
Full-stack technology implementation
- React Native front-end
- Strapi CMS authoring experience
- Fully responsive on web and mobile
- Calendly integration for lead conversion
Heyday has been one of the best decisions that we have made since starting Frate. They brought a significantly elevated brand and web presence to life in record time. Heyday is a secret weapon for any high-growth startup.